Natixis Investment Managers
Boston, MA 2018—Present
Assistant Vice President, Content. Creative direction, strategy, and copywriting. Lead writer for global brand, research, social, and advertising. Ads, email, social, landing pages, infographics, video, events, and presentations.
The Hungry Mouse
Boston, MA 2008-Present
Blogger. Nationally recognized food blog with 600+ step-by-step photo recipes, 500,000+ monthly visits at its height, and combined social following of 50,000+ across all channels. National press from Oprah Magazine, Parade, Huffington Post, Mashable, Washington Post, Saveur, Bon Appetit, and Better Homes & Gardens.
Jessie Cross Creative
Boston, MA 1995—Present
Creative Director/Copywriter. Clients include: Exact Sciences, 829 Studios, Grace Creative, State Street, Harvard, The Daily Beast, Prentice Hall, Liberty Funds, Citysearch.com, Ziff Davis, Royal Caribbean, and MBNA.
John Hancock Investments
Boston, MA 2017—2018
Lead Social Writer. Organic and paid social, email, SEO, integrated campaigns, and web copy for institutional and consumer communications.
PARTNERS+simons
Boston, MA 2015—2017
Associate Creative Director. Clients: Nationwide Financial, Blue Cross and Blue Shield, United Guaranty, and PARTNERS+simons. Integrated campaigns, B-to-C and B-to-B. Oversaw junior teams.
Fidelity Communications + Advertising
Boston, MA 2011—2015
Senior Interactive Copywriter at Fidelity’s in-house ad agency. Drove strategy, branding, creative, content, and experiences through digital, social, and integrated campaigns for institutional and retail clients.
Hill Holliday
Boston, MA 2007—2011
Senior Copywriter. Clients: Bank of America, Merrill Lynch, U.S. Trust, Novartis, and CVS. Lead social writer for Bank of America. Agency blogger.
Prior experience
1993—2007
Senior copywriter at Fidelity’s in-house ad agency, editor of two trade newspapers, marketing account executive, staff writer and editor for a regional travel magazine.
>AWARDS + TRAINING
Judge, International ECHO Awards (2021, 2022, and 2024)
Experiential Marketing Winner, ESG Target Date Funds
Gramercy Institute ESG Marketing + Communications Awards, 2023
Content Marketing Winner, B-to-C
Gramercy Institute Asset Management Marketing Awards, October 2022
Principles for Responsible Investment Academy
Getting Started in Responsible Investment, March 2021
General Assembly Certified Marketer Training
Customer insights, creative, and channels + execution, March 2021
Content Marketing Excellence (B-to-C) – Multi-Country Award
Gramercy Institute Asset Management Marketing Awards, October 2019
2014 IHAF Gold Award, Advertising
2014 IHAF Silver Award, Integrated Campaigns
Best Blog, Editor’s Choice
2013 Best of the Northshore (BONS) awards, Northshore Magazine
>EDUCATION
Emerson College, Creative writing / French language and literature